Chicago: Doing it Our Way

When you’re new to Chicago, one of the first things you think of is Frank Sinatra’s “My Kind of Town,” his personal ode to the city. Next, of course, are the sites—the Sears Tower, the Navy Pier, Wrigley Field, and all the rest—but then it comes time to get down to business. Everything that’s Chicago reminds me of why Native Rank opened an office here, which is take our national service, and make it work locally.

Let’s say you have a bakery with the best bagels in the city, and while your near customer base knows all about you, your greater neighborhood does not. You build a website. You build a Facebook page and have all your friends “like” it. Your might even blog once in a while, post photos of onion bagels on Pinterest, and send something out on Twitter.

But do a Google search on best Chicago bagels, and your business comes up….well, someplace. But it’s not on the first couple of pages. How can you compete with the likes of, say, Noah’s Bagels or Einstein’s?

By having local sales representatives, we are able to meet face to face with local businesses, learn their needs, and correlate them with the possibilities available with really good local search engine optimization at an affordable cost. If you want to sell local, you have to be local.

We recognize there are significant costs involved in opening offices in cities where we think we can be successful, but we don’t think we can handle customer inquiries with autorespond emails or a call center somewhere. We think that to do it right, you have to be there.

"My Kind of Town"  https://www.youtube.com/watch?v=f18ga0i6r2A